Digital Audit · March 2026

LIMARP

Tijuana, Mexico · Bariatric Surgery · Dr. Liza Maria Pompa González · Founder

28 out of 40
Website
7/10
SEO
6/10
Funnel
6/10
Trust
9/10
Analysis
What We Found
7
Website
Design, content, and technical quality

What's working

  • Comprehensive site with good design and clear treatment information
  • Multidisciplinary team is highlighted — nutritionists, psychologists, physical therapists alongside surgeons
  • Treatment pages cover both surgical and non-surgical weight loss options

Opportunities

  • LIMARP's holistic approach — the true differentiator — isn't leading the narrative. It should be the first thing every patient reads
  • Content doesn't sufficiently target the "safest" and "holistic" angle that perfectly matches LIMARP's positioning and underserved search demand
6
SEO
Search visibility and organic traffic

What's working

  • Blog exists and contributes to topical authority in bariatric search
  • Some ranking for branded and procedure-level terms

Opportunities

  • MBC and EOC dominate primary high-volume terms — competing on the same keywords is a losing battle
  • "Safest bariatric surgery Tijuana" (520/mo) — LIMARP's multidisciplinary team is the best answer to this query, but LIMARP isn't ranking for it
  • Blog doesn't target the "holistic" and "safest" keyword cluster that perfectly matches what LIMARP actually offers
  • "Weight loss surgery Mexico" (4,000/mo) — currently page 2; better content targeting could push this to page 1
6
Funnel
Lead capture and patient journey

What's working

  • Patient contact form is functional and accessible
  • Treatment information helps patients understand options before they reach out

Opportunities

  • No email nurture sequence — patients who inquire but don't book immediately are lost
  • Patient journey content ("what happens before, during, and after surgery at LIMARP") would reduce anxiety and increase conversion
  • LIMARP's 1M+ pounds lost milestone is buried — should be a hero statistic that anchors the conversion journey
  • The multidisciplinary team story isn't used as a conversion lever — it should be the reason to book
9
Trust
Credentials, social proof, and authority

What's working

  • International Center of Excellence (SRC) designation — among the most recognized bariatric credentials
  • Surgeon of Excellence certification from SRC — individual-level accreditation that matters to patients
  • Featured on HBO "Kilos Mortales" — mass media exposure that no competitor can claim
  • 1,000,000+ pounds lost by LIMARP patients — a headline number that earns instant credibility
  • Full multidisciplinary team: nutritionists, psychologists, and physical therapists alongside surgeons — genuinely unique in Tijuana
  • 15K personal Instagram following for Dr. Pompa González

Opportunities

  • The HBO feature and "1M pounds lost" milestone are not front-loaded on the site — they should be impossible to miss
AdMirror Insight

"LIMARP's differentiator is genuinely unique: a full multidisciplinary team including nutritionists, psychologists, and physical therapists. No other clinic in Tijuana offers this holistic approach. The keyword 'safest bariatric surgery Tijuana' has 520 monthly searches from patients who would choose LIMARP over cheaper options — but LIMARP isn't ranking for it. The content opportunity is clear."

Search Data
Keyword Opportunities
Keyword Monthly Searches Current Ranking Opportunity
safest bariatric surgery Tijuana 520 Not ranking High
weight loss surgery Mexico 4,000 Page 2 High
bariatric surgery Tijuana 6,000 MBC/EOC above Medium
holistic weight loss surgery Mexico 280 Not ranking High
Competitive Context
How LIMARP Compares
Clinic Website SEO Funnel Trust Total
Mexico Bariatric Center 9 8 8 7 32/40
Elias Ortiz & Company 8 7 8 8 31/40
LIMARP ← this clinic 7 6 6 9 28/40

LIMARP has the second-highest trust score in the bariatric audit — outscoring MBC on that dimension. The gap to the top is digital execution: content targeting, funnel depth, and translating the multidisciplinary advantage into the keywords patients actually search.

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This audit is based on publicly available data collected in March 2026. Scores reflect our independent analysis of digital presence and are not affiliated with or endorsed by LIMARP.